L.A. Times To Link Olympics Print Coverage To Web Content Via App

By: Salvador Rodriguez | The Baltimore Sun

The Los Angeles Times will connect its print coverage of the 2012 London Olympics with multimedia content using an augmented reality app that launched Wednesday afternoon.

The app, which is called iD Print and can be downloaded now, allows users to hover over any of The Times' photos from the Olympics and be linked to online multimedia content, including photo galleries, videos and stories.