Launch of a New Dagens Nyheter

Today is premiere day for the new Dagens Nyheter – the largest morning quality daily in Sweden.

For more than a year Dagens Nyheter has been working with more than 20.000 readers to create an even better and more eager newspaper. The new Dagens Nyheter will be the natural choice for Swedish newspaper readers interested in news, social issues, the surrounding world as well as culture and debate.

- Finally, it is time for our readers to receive a new Dagens Nyheter, says Gunilla Herlitz, Editor in Chief and CEO, Dagens Nyheter. Newspaper readers are normally not so keen on changes, but I feel that the new Dagens Nyheter really has been created together with our readers. We have listened to their expectations, what they want to see more of and what they like.

The new Dagens Nyheter will feature a new graphic form as well as a completely new arrangement of the content.

 
The new Main News section will contain the leader, opinion and debate as well as news from Sweden and the World. Furthermore this is the section where the economy news will now be found. In our globalized world economic and business questions are closely related to politics and international issues. At the same time Dagens Nyheter is launching a daily “personal-finance” page in this section.  

The single largest improvement and change is the new Stockholm STHLM section, a section very much requested by the readers. On Thursdays and Sundays the new DN Jobb will have an emphasis on working life and recruitment.

The weekend will also get a completely new section - DN Lördag (Saturday) - with the vanity and pleasure of life: shopping, food, wine and cars.