Launching this spring, a new graduate certificate will allow University of Florida students to explore their passion for sports media

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Last year, Jada Ross, a UF journalism major on the sports and media track, found herself on a coverage team for the 124th U.S Open as part of an experiential learning excursion. There, despite being the youngest reporter in attendance and the only woman in the room, she was given the opportunity to ask the first postgame interview question to Ludvig Åberg, a Swedish professional golfer.

“That moment was pivotal in helping me find confidence in this career and make the most of the experiences in sports media that I’m offered,” said Ross, who is currently in her third year in the College of Journalism and Communications’ sports media program, which is one of the most comprehensive, hands-on sports programs in the country. “At the time, I was still deciding on a career track, and this experience 100% confirmed that I wanted to pursue a career in sports media.”

This spring, students like Ross will have the opportunity to take their studies further with a new Sports Media and Communication Graduate Certificate. Available online, the 12-credit program will expand on the undergraduate program with a greater focus on global sports media, entrepreneurship and digital content creation. It is designed to serve as a standalone credential or fulfill the elective requirements to earn a Master of Arts in Mass Communication degree, and enrollment is currently open.

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