'Le Figaro' Now Carries 'New York Times' Supplement

By: E&P Staff The New York Times has launched its international news supplement in France's Le Figaro, which will publish the section in French. Newspapers in 27 countries now carry the Times international weekly, introduced in 2002.

Prepared by The New York Times News Service and translated into French by Le Figaro, the supplement retains Times layout and typography and includes news, features, commentary, color photos and graphics covering politics, world affairs, business, culture and style, and social trends.

"We are proud to be able to share The New York Times journalism with Le Figaro readers while offering advertisers a presence in one of the leading publications in Europe," Gloria Brown Anderson, international and editorial development vice president at The New York Times News Services division, said in a statement.

"Through the work of our two great dailies, we want to offer a complete view of international news and richer content," Le Figaro General Director Francis Morel said in the same announcement. "The launch of our redesigned edition was... an opportunity to bring to our readers additional keys and tools for their understanding of the news. With the publication of the New York Times supplement, Le Figaro is reasserting its position as the No. 1 French national daily."

Le Figaro also joins the EuroReach advertising network, which offers advertisers pan-European placements in The International Herald Tribune and in The New York Times international weekly sections in France, Spain, Italy, Germany and the United Kingdom. The supplement will reach 400,000 of Le Figaro's readers, extending the overall reach of the ad network to more than 2.1 million readers each week.