By: E&P Staff Lee Enterprises' same-property advertising revenue increased 5.1% in June compared with a year ago, the Davenport, Iowa-based company reported Thursday.
On a same-property basis, which excludes the impact of acquisitions and divestitures made in the current or prior year, retail advertising revenue increased 4.5%.
Classified advertising revenue increased 5.6%, with employment up 14%, automotive down 0.5% and real estate up 13.4%. Other classified is down 9.7%, and classified in non-daily publications is up 6.5%.
Lee's national ad revenue decreased 2.3%. Niche publication revenue decreased 9.4%, and online advertising revenue increased 36.8 %. Circulation revenue decreased 1.4%.
Overall, Lee's total same property operating revenue increased 3.7%. If the Pulitzer acquisition is taken into account, total advertising revenue increased 73.9%, and total operating revenue increased 67.3%.
In June, the first month in which Pulitzer is included in Lee's results, advertising revenue increased 0.6%, and total revenue increased 1.6%.
For Pulitzer, on a same property basis comparing the current year period to last year, which is before Lee's ownership, advertising revenue was flat, and total revenue was up 1.1%. Advertising revenue in St. Louis declined 2.1%, with total revenue down 0.3%. Same property advertising revenue in Pulitzer's other newspapers increased 5.4% and total revenue increased 4.5%.
In the 50 percent partnership in Tucson, which is accounted for using the equity method, Pulitzer advertising revenue for the June period increased 4.5% and total revenue was up 3.7%.
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