Lessons for Newspaper Campaigns in the Digital Age

By: Catalina Albeanu | journalism.co.uk

"Any newspaper worth its salt in the modern age should know the key ingredients of a good campaign," said Tony Gallagher, joint deputy editor, Daily Mail.

With a constant stream of news stories rolling in front of our eyes, campaigning journalism can break through the noise and engage readers, he added, speaking at a London Press Club and Pagefield debate in London yesterday.