Lessons From 2 Months of a Newspaper's Daily WhatsApp Newsletter

Posted Monday, January 19, 2015 10:32 am

By: Catalina Albeanu | Journalism.co.uk

Finnish daily newspaper Helsingin Sanomat revealed their WhatsApp subscriber count reached 3000, after starting the service in mid-November.

News editor Jussi Pullinen said the Sanomat set up the channel as part of its strategy to reach younger readers.

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Lessons From 2 Months of a Newspaper's Daily WhatsApp Newsletter

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