Lessons From The Dallas Morning News’s Failed Paywall

Posted Wednesday, October 2, 2013 12:26 pm

By: Ryan Chittum | Columbia Journalism Review

In May 2009, Dallas Morning News publisher Jim Moroney told the Senate that a paywall didn’t make sense for his newspaper unless everybody else did one too:
 
if The Dallas Morning News today put up a paywall over its content, people would go to the Fort Worth Star-Telegram.

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Lessons From The Dallas Morning News’s Failed Paywall

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