Lights, Camera, Subscriptions! The Boston Globe is Taking Advantage of Its Hollywood Moment

Posted Monday, December 21, 2015 9:30 am

Joseph Lichterman | Nieman Lab

This fall,Boston Globe CEO Mike Sheehan added a new element to the presentation he makes to potential advertisers: The trailer to the movie Spotlight.

The movie chronicles the Globe’s Pulitzer Prize-winning investigation into child sex abuse in the Catholic Church, and Sheehan has been screening the trailer to show advertisers the impact the Globe’s journalism, especially the work of its investigative Spotlight team, has had.

“I don’t tell advertisers they should advertise with us to support journalism,” Sheehan said. “But when you do advertise or sponsor or partner with us, there is a side benefit: you really are helping your community in doing so.”

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Lights, Camera, Subscriptions! The Boston Globe is Taking Advantage of Its Hollywood Moment

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