Local advertisers are reducing their use of X while increasing activity on LinkedIn, Radio Ink reports, citing Borrell Associates’ small and midsize business panel. Among businesses still using X, 38% said they were using it less; just 4% of surveyed businesses bought advertising there.
LinkedIn use rose from 35% in 2025 to 41% in 2026, while 14% of respondents reported buying ads on the platform. Facebook and Instagram remained the top destinations for local social-ad spending in the research, underscoring the distinction between interest in a platform and actual advertising investment.
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