Local Media Consortium Partners with EByline

By: Press Release | Local Media Consortium

The Local Media Consortium, a nationwide alliance of leading local media outlets, announced an agreement today with Ebyline, a platform that connects both brands and publishers with experienced, vetted freelancers to create exclusive, high-quality content.

The partnership means that all members of the Local Media Consortium can use Ebyline’s platform to recruit and work with freelance journalists nationwide. This collaboration will allow publishers to create quality content marketing assets and provide readers with valuable information hosted by familiar local media outlets. Working with Ebyline, news organizations will be able to help businesses reach new and existing audiences and develop additional assets to complement and support other marketing initiatives.

The Local Media Consortium represents more than 50 major media companies in top markets across all 50 states and Puerto Rico covering 1,200 individual publications. The Local Media Consortium has an audience footprint of more than 450 monthly million unique visitors. Local Media Consortium members serve more than 4.4 billion monthly page views and more than 156 billion yearly advertising impressions.

“The LMC powers one of the largest local market footprints in the country and is an organization that we are excited to be working with,” said Bill Momary, Ebyline’s CEO and co-founder. “We share a common view around the definition of ‘quality’ and believe that effective content marketing is really about working with contributors who maintain the same rigor and commitment to the craft found in traditional newsrooms.”

The Local Media Consortium goes through an extensive, months-long process to choose partner companies, including polling media members about their needs and priorities, and vetting only the highest-quality service providers who have expressed interest in working with the Consortium. Local Media Consortium members are not bound to work exclusively with specific service providers, but the benefit to both media members and service providers is significant.

With a national network of experts, quality writers and communications tools, Ebyline is already a positive asset to many of our media company members,” said Christian A. Hendricks, Chair of the Local Media Consortium’s Executive Committee and Vice President, Interactive Media for The McClatchy Company. “We look forward to working with Ebyline so more trusted local news companies can provide additional high-quality information to their readers and advertisers.