Local Media Consortium’s ‘Legacy’ Members Make Big Moves in Content and Revenue

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by: Tom Grubisich | Street Fight

It’s looking like 2015 could be a breakthrough year for the Local Media Consortium, whose newspapers and broadcasters have been struggling to succeed in the fast-changing, competitively wide-open world of digital information and news.

Meeting in private sessions in Dallas recently, the LMC agreed to two deals that will give the 1,600 digital operations of its 61 members more tools and better opportunities to assemble audiences that are bigger and more engaged and can be served up to advertisers in a variety of pick-and-choose consumer profiles.

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