Local Media Must Push Back At Facebook For ’16 Election Spend

Media outlets across the country project vast sums of advertising money changing hands during the 2016 election cycle. The Cook Political Report expects $3.3 billion of political advertising to be spent on local broadcast TV for the elections. Borrell Associates anticipates just over $1 billion in digital ad spend with a whopping 50% going to social. While it’s fair to consider digital as an ad-on for now, it’s share and impact will continue to increase with each election cycle.