Local Media's Programmatic Growing Pains, in 5 Charts

Posted
by: Lucia Moses | Digiday

Advertisers are shifting budgets quickly to programmatic channels. So much so that eMarketer projects that more than half (55 percent) of digital display advertising will be sold programmatically this year. Local newspapers and broadcasters are also jumping on the programmatic bandwagon, if more slowly.

Comments

No comments on this item Please log in to comment by clicking here