Local Political Advertising Estimate Raised 8 Percent to $7.1 Billion

Posted Thursday, March 5, 2020 7:48 am

Wayne Friedman | MediaPost

Local political advertising is poised to pull in higher record levels than previously estimated -- up 8% to $7.1 billion in 2020, according to a new projection. BIA Advisory Services is raising an earlier estimate by $500 million from its estimate of $6.6 billion this past fall.

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Local Political Advertising Estimate Raised 8 Percent to $7.1 Billion

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