Local television’s biggest challenge isn’t technology — it’s human nature

For decades, local television buying has been powered by people, relationships, experience and instinct. In many ways, that human element is exactly what made this business great.

Deals were built through conversations, trust and market knowledge that could only come from years of experience. But like childhood Christmas mornings, the industry has evolved, and some of that old magic now lives mostly in our memories.

The key now is taking that experience, knowledge and intuition and applying it to today’s environment, technologies and tools. That combination will be the real secret to success in the future of local investment.

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