Dallas-based SuperMedia, a full-service digital ad agency for local small to medium-sized businesses, and local search site and network Local.com Corp., Irvine, Calif., have expanded their strategic relationship and extended their distribution agreement.
"Clients are seeing results from our advertising because consumers are finding them whenever and wherever they need to make a local buying decision," SuperMedia Chief Marketing Officer Sandra Crawford Williamson said in a statement.
SuperMedia clients will now be distributed across Local.com's Octane360 network, which features more than 80,000 locally targeted sites. For example, a SuperMedia client who is a tax attorney in Burbank, Calif., now will be prominently featured on the home page of www.burbanktaxattorney.com.
The expanded agreement, which includes a multi-year extension, provides for increased collaboration between the companies on new distribution, traffic, product and revenue initiatives.
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