Cablevision Systems' Newsday Media Group, Melville, N.Y., has selected Local.com Corp.'s Local Connect private-label local-search platform to power the search directory for its flagship news and information site, www.newsday.com, and directories for two of the company's other online properties, Explore Long Island and Get Local Long Island.
Selection was based on "enhanced content and features" and "ease of use and leading SEO capabilities," Online Retail Advertising Director Andree Sanquini said in a statement. "We are already seeing a noticeable difference in SEO rankings, as well as increased traffic."
Local Connect allows publishers to drive new traffic to their sites, and it enables regional publishers to add new local business content to their sites by offering advertisers such tools and products as user ratings and reviews, photos, videos, customizable coupons and the ability to share content on more than 200 social-networking sites.
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