Longer Stories Draw More Attention, but With Diminishing Returns

By: Lucia Moses | Digiday

There’s a growing narrative that long-form articles drive more attention time, which some are touting as the new metric of choice for digital publishers.

It’s tempting to think the Internet has not all but killed our ability to slow down and sustain our attention in an era of slide shows, listicles and other easily digestible posts. But the the truth is actually more complicated.