How do you engage readers with local reporting? That’s the question that Diana Lind is tackling in Philadelphia. Lind recently joined Philly.com as the new director of digital audience development, a role created to better connect the community with journalism produced by the newsrooms of both the Philadelphia Inquirer and the Philadelphia Daily News. After a year of highly-publicized internal turbulence, new reader-focused energy may be just the thing Philly.com needs.
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