On Sunday, L.A. Reported launched as the latest startup in the country’s second-largest city.
The organization was founded by Scott Woolley, formerly Forbes’ West Coast bureau chief, and David Dreier, former chairman of the Tribune Publishing Company who previously spent 32 years in Congress. Along with inaugural editor Karin Klein, who worked at the Los Angeles Times for 35 years, the outlet aims to bring a mix of old-school style to a new-school platform.
Primarily distributed through Substack, L.A. Reported’s first package examined where the city stands a year after the devastating wildfires that burned through the region. The launch comes days after The LA Local, a nonprofit newsroom backed by the American Journalism Project, went live as well.
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