Magazines Get a Way to Measure Their Reach Across Media Platforms

By: Leslie Kaufman | New York Times

An audience measurement system being introduced on Monday will allow individual magazines to capture broad consumer engagement for the first time, whether it is a fan watching a Cosmopolitan fashion video on a mobile phone or a reader looking at a favorite new recipe from Bon Appétit on Pinterest.

Mary G. Berner, president and chief executive of MPA, the Association of Magazine Media, said the new monthly system, Magazine Media 360, would measure audience engagement for print and for digital editions and video across desktop and mobile devices.