Magna, Tribune, WO In Programmatic Push

Posted Monday, October 13, 2014 10:32 am

By: NetNewsCheck

Magna Global, the media investment unit of IPG Mediabrands, with partners WideOrbit and Tribune Media Co., are introducing a programmatic targeting and automated buying platform for national and local TV spots, the companies announced this morning.

In addition to Tribune Media, Hearst, Meredith, Raycom, Scripps and Sinclair have agreed to participate in upcoming tests of the platform's functionality and performance.

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Magna, Tribune, WO In Programmatic Push

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