Major Political and News Headlines are Sucking Up All the Oxygen on Facebook

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In the home stretch of any presidential election season, it sometimes seems like there is no time or space to discuss other stories. Throw in a lingering pandemic, a resurgent uproar over racial injustice and burning reminders of climate change, and some publishers are feeling crowded out on Facebook.

Over the past few months, an abundance news and political content — and political ads — has cut into the referral traffic for some publishers, particularly those focused on lifestyle and entertainment content.

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