Making a Case for HTML5 Investment

Posted
By: Rob O'Regan | eMediaVitals.com

HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment.

At last week’s MPA Digital: Technology conference in New York, media executives and vendors discussed HTML5’s potential and some of the early lessons they’re learning from their HTML5 projects. The consensus: HTML5 enables publishers to maximize resources as content distribution expands across an ever-expanding variety of tablets and smartphones.































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