Making Google AdWords Work

Posted
By: Deam Ramler | The Sydney Morning Herald

As of July 22 Google has changed the rules of its online advertising platform and all customer accounts have been moved from its legacy pay-per-click system to a new “enhanced” one. It’s being promoted as a superior multi-device marketing tool to what was offered previously but the biggest change that all businesses need to be aware of is that they can no longer create campaigns on separate devices. Now, all campaigns will now appear across PC and tablet devices.































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