McClatchy Ad Revenue Up 2.4% in Oct.

Posted Thursday, November 17, 2005 12:00 am

By: E&P Staff The McClatchy Co. reported today that total revenue for October grew 1.9% compared to the same period a year ago. Advertising revenue increased 2.4%. Year-to-date, advertising revenue advanced 3.3% and total revenue grew 2.4%.

Including online, retail advertising revenue declined 1.4%. National inched up 0.7%. Classified grew 4.6%. Within the classified category, employment grew 12.6%, real estate jumped 22.5%, and auto dropped 16.6%.

By region, California ad revenue grew 6.4%. Minneapolis was down 0.4%. The Carolinas grew 1.9%. The Northwest decreased 1.0%.

Lineage at the Star Tribune in Minneapolis dropped 9.7%. The Sacramento (Calif.) Bee was flat. Advertising lineage at the Fresno Bee grew 1.9%. The News & Observer in Raleigh, N.C., decreased 0.9%.

Circulation revenue at the company fell 2.7%.

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McClatchy Ad Revenue Up 2.4% in Oct.

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