By: E&P Staff McClatchy reported today that pro forma consolidated revenue was down 1.3% in July compared to the same period a year ago. Total ad revenue was flat. The July results include the addition of Knight Ridder papers.
Including print and online, retail ad revenue was up 1%. National dropped 6.9%. Classified revenue declined 2.6%. Within the classified category, real estate was up 13% while help wanted and auto decreased 10.1% and 8.2%, respectively.
By market, ad revenue in California was up 3.2%. For the Carolinas, ad revenue slipped 1.5%. Ad revenue grew in Florida, up 3.3% and the Northwest, up 5.7%. Ad revenue declined in the Midwest, down 5.4% and Texas, down 1.3%. All other markets were up 1.9%.
Circulation revenue decreased 7.1%. Daily circulation for July was down 3.3% and Sunday circulation was down 4.4%.
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