By: E&P Staff McClatchy reported today that total revenue declined 1.1% to $211 million and advertising revenue slipped 0.3% to $179 million in August compared to the same period last year.
The results include the addition of newspapers purchased in the Knight Ridder acquisition.
Including print and online, retail advertising revenue was up 1.7% to $74 million. National advertising dropped 7.5% to $16 million. Classified revenue decreased 2% to $74 million on declines in automotive (down 8%) and help-wanted (down 6%). Real estate was up 9.8%.
Directing marketing revenue grew 9.8% to $13 million.
Circulation revenue fell 5.5% to $26 million.
By market, advertising revenue grew in California, up 1.8% to $32 million; Florida, up 1.2% to $24 million; the Northwest, up 6.6% to $18 million, and Texas, up 4.2% to $15 million. The Carolinas declined 0.8% to $31 million and the Midwest region dropped 7% to $42 million.
Comments
No comments on this item Please log in to comment by clicking here