McClatchy’s Heather Williams on building trust with readers and advertisers

Posted Wednesday, December 22, 2021 9:32 am

Staff | Alliance for Audited Media

Heather Williams oversees McClatchy’s print plus acquisition and retention subscription business and has held various leadership positions during her 16-year career with the company. This year she joined the Alliance for Audited Media’s board of directors representing U.S. news media. AAM recently chatted with Williams to learn more about how McClatchy engages readers, why it’s important to share a cross-media story and how media assurance builds trust.

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McClatchy’s Heather Williams on building trust with readers and advertisers

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