Media businesses face an engagement erosion crisis. So what?

Have you noticed that the media industry seems to exist in a permanent state of crisis? Print revenue is perpetually declining, digital habits are changing quickly; the sky seems to be forever caving in. 

Over the last few years, I have come to see these crises as the industry’s equivalent of the wolves in Yellowstone National Park. Once naturally occurring, most are now the result of deliberate human actions. Occasionally frightening, they are capable of serious harm. Even a distant wolf can cause frenzy in the media world. 

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