Cumulus Media, in partnership with Signal Hill Insights, has released the Podcast Download -- Fall 2025 Report, offering a detailed look at the latest behaviors and trends among weekly podcast consumers. Now in its fifteenth edition, the study continues Cumulus Media's ongoing effort to share research and insights with the podcasting industry.
A major takeaway from this year's report is the widening divide between listeners who prefer audio-only podcasts and those who choose to watch them. The study found YouTube usage at an all-time high among weekly podcast listeners, driven largely by growing interest in watchable podcasts.
"In our continued focus on YouTube and watchable podcasts, this edition of the Podcast Download reveals YouTube at an all-time high for consumption," said Elizabeth Mayer, Senior Insights Manager of the Cumulus Media | Westwood One Audio Active Group. "Regardless of tenure or heavy usage, YouTube remains in the top spot, which speaks to podcast consumers seeking out watchable podcasts. Twelve percent of weekly podcast consumers use Smart TVs-where video components are intuitive and easy to access-to listen to podcasts."
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