Media Companies Must Stay Relevant to Deal-Seeking Consumers to Keep Pre-Print Revenue

By: Dan Johnson | INMA

As readers continue to fall away from print, media brands need to find alternative delivery models to pre-print inserts so they can remain the indispensable link between advertisers and comparison-shopping consumers.

As a follow-up to my last blog post, “Don’t assume “greatest generation” will support print at all costs,” I had planned to write about Gen X and how that generation more than any other has contributed to the creative disruption of the newspaper industry (and perhaps all media).