By: Lucia Moses Media executives increasingly believe the investment in their new-media businesses soon will be returned with interest -- but fewer are pouring money into them -- according to the latest in a series of annual surveys by New York media investment bank AdMedia Partners Inc.
Overall, 46% of the executives surveyed expect their new-media businesses to make a profit in the current year, significantly more than the 41% who had such expectations last year.
The survey, conducted in December, also showed that only 32% of executives expect to increase spending on their Internet businesses, down substantially from the 69% who had such expectations last year.
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