Media Outlets Embrace Conferences as Profits Rise

By: Leslie Kaufman | New York Times

Financially struggling media companies are racing to add conferences, festivals and other live events to their business strategy, convinced they can provide a reliable revenue stream and expand the reach of their brands.

The number of organizations staging live events has surged in recent years, say publishers and their business partners, and concerns over conflict of interest, though still a delicate issue at some media companies, are largely bygone relics at others.


No comments on this item Please log in to comment by clicking here