Media Slims Down: Publishers Are Building Audiences In Discrete Verticals

Posted Tuesday, March 28, 2017 10:45 am

Max Willens | Digiday

About.com almost made it to 20.

The decidedly internet 1.0 portal is in the midst of deconstructing itself, transforming from a search-driven one-stop shop into a mall of carefully run boutiques, part of a long-term shift away from the pursuit of scale at any cost.

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Media Slims Down: Publishers Are Building Audiences In Discrete Verticals

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