The media, tech and advertising elite are steering their mega-yachts toward the French seaside town of Cannes, where the industry’s biggest names are set to wine, dine and hammer out deals worth millions.
The rosé and champagne-fueled week-long event, known as the Cannes Lions International Festival of Creativity, is back this week for its 73rd year with over 13,000 attendees from more than 90 countries, including a heavy-hitting list of celebs, musicians and athletes.
3C Ventures founder Michael Kassan, who has been coming to Cannes Lions for over 25 years, reminisced about how the festival has evolved into the place to be if you’re in media and advertising.
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