MediaCo elevates René Santaella to new chief growth and innovation post

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MediaCo has created a new executive position designed to accelerate growth across its television, audio, digital and streaming businesses, naming René Santaella as chief growth and innovation officer.

Santaella, who has served as the company’s chief operating officer since October 2024, will now oversee what MediaCo calls its “Supply + Growth Engines” — the integrated chain responsible for turning content investment into broader distribution, stronger audience engagement and increased monetization across the company’s portfolio.

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