By: Joe Nicholson Company Now Offers Online Buying For Print, TV, Radio
by Joe Nicholson
Seattle's mediapassage.com, the biggest Internet-based ad-placement
service for newspapers and magazines, and Chicago's broadcastspots.com,
a Web-based broadcast ad-placement service, are merging and expect to
execute $500 million in transactions a year.
The merger comes after a year in which about a dozen rivals, most of
them aimed at Web and broadcast advertising, announced plans to begin
operations.
'This is the first and only print and broadcast media end-to-end
solution,' said Gilbert Scherer, mediapassage.com chairman and CEO.
Scherer will head the merged entity, MediaPassage.com Inc.; Jeffrey
Trumper, president and CEO of broadcastspots.com, will continue running
his operation, now a wholly owned subsidiary.
Joe Nicholson (jnicholson@editorandpublisher.com is an associate editor
for E&P.
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Lucia Moses (lmoses@editorandpublisher.com) is an associate editor for
E&P.
(c) Copyright 2000, Editor & Publisher
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