Media's Mobile Presence Doubles, Ad Presence Still Low

Posted
By: Steve Smith | Media Post

The rapid acceleration of mobile Internet use is not restricted to consumers. Media companies are responding just as quickly, if not comprehensively, according to new research from Company Data Trees that shows a near doubling in the share of publishers that have mobile-ready presence.

In January, the researchers found 14.67% of publishers among the top 10,000 sites to have mobile-friendly sites, measured by Alexa. By early September, that share had escalated to 25.67%.































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