Meet The Mini, the little puzzle that helped launch 930,000 subscriptions to New York Times Games

The Mini, a compact five-by-five daily crossword, as the diminutive name suggests, is built to be addictive. It’s free, it’s easy to work — but not ridiculously easy — a morning brain starter that can usually be solved in under two minutes.

That sounds like an amusing but tiny thing in the vast expanse of New York Times content. However, it is one of the big stars of the company’s popular and lucrative Games division.

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