Memo to Media: Supply and Demand Are Out of Your Hands

Posted
By: Mathew Ingram | gigaom.com

There are plenty of reasons why the traditional media business — including the advertising industry — is in the shape it is in, including a failure to move quickly enough to adapt to changing market conditions. But one of the primary flaws is a failure to appreciate how the structure of the media industry has been disrupted by the web and the democracy of distribution. As David Pakman of Venrock Capital notes, too many media giants are more than happy to have a little disruption, provided it doesn’t change the supply-demand balance they rely on. This is nonsense, of course; that equation has already been blown to smithereens.

Jim Clayburn
Well, Matt Ingram... It looks like the Times of London, New York Times and seemingly EVERY paper with a paywall are making ten times the amount of money with their paywall than they ever did with your precious free content. Shut up with your supply and demand until you understand a balance sheet and an income statement. If it dont make dollars, it dont make sense. Stop playing with big ideas, shut up, and learn math.
Be quiet
1/28/2012



























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