Memphis 'Commercial Appeal' Names New Assoc. Publishers

By: E&P Staff The Commercial Appeal in Memphis has named two new associate publishers in suburban bureaus.

Richard Mathauer has been hired as associate publisher of DeSoto Appeal in North Mississippi, while Lucianne Shoffner has been promoted to associate publisher of the Millington & Tipton Appeal office north of Memphis.

Previously, Mathauer was director of advertising for the Memphis Business Journal. He has more than 25 years of daily newspaper experience, having worked in advertising-management capacities for McClatchy Co., St. Louis Suburban Journals, The New York Times Co., and Harte-Hanks Direct Marketing.

Shoffner most recently worked on the national advertising desk for The Commercial Appeal. She has worked in the newspaper industry 14 years, including stints with Western Newspaper Group and Gannett.