Meredith Levien's Plan to Save (Or At Least Make Money For) The New York Times

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by: Lucia Moses | Digiday

On Feb. 13, The New York Times news staff gathered to remember one of its most beloved writers, the media columnist David Carr, who had died suddenly at his desk the day before. Carr was the conscience of the Times, one of its staunchest defenders in the face of its economic uncertainty and cultural upheaval. So when one of the editors, Bruce Headlam, mentioned in his remarks how much Carr was a fan of Meredith Kopit Levien, the paper’s new ad chief, ears pricked up.

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