MerlinOne E-Sheets Records 100 Millionth Record

Posted Monday, November 12, 2007 12:00 am

By: E&P Staff A bit of newspaper advertising history was set early last Sunday morning by a three-color, five-column, 18-inch real estate display ad in Scripps Treasure Coast Newspapers, Stuart, Fla. The ad marked the 100 millionth record in E-Sheets, the electronic tearsheets database created by MerlinOne Inc., Quincy, Mass.

"E-Sheet has made it so much easier for my advertisers, and 90% of my builders use E-Sheets," Treasure Coast Account Executive Wendy Jones, who sold the ad, said, in a statement. "I use it to pull ads from weeks or months ago to reuse."

According to MerlinOne CEO David Tenenbaum, if the database records were stacked pennies, "they ... would rise 508,000 feet, or 96.3 miles tall."

Replacing manual proof-of-publication tearsheets electronic tearsheet files save newspapers the cost of newsprint, postage and labor and better serve advertisers and agencies. MerlineOne's E-Sheets service is used by 186 titles, ranging from the Los Angeles Times to Foster's Daily Democrat, Dover, N.H., and holds ad information for 1.9 million advertisers and 45,752 agencies.

E-Sheets also serves aids research, with every word on every page sent to E-Sheets indexed and searchable. Approximately 18 billion words are indexed.

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MerlinOne E-Sheets Records 100 Millionth Record

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