Merrill College’s Local News Network publishes ‘The News People Need’ study on the needs of news consumers

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COLLEGE PARK, Md. — As access to information and media habits have changed over time, so have the needs of news consumers. The best way to identify how the local news needs of American citizens have evolved is to ask them.

The Local News Network at the University of Maryland’s Philip Merrill College of Journalism did just that, conducting a human-centered design study, “The News People Need,” by listening to people in Maryland about what “jobs” they need news organizations to do in today’s media landscape.

“The journalism industry needs a wake-up call. Fact-based reporting and news delivery is lagging far behind social media and other platforms that draw eyes but also spread misinformation,” said Merrill College Professor of the Practice Tom Rosenstiel, who co-led the study. “Our in-depth interviews with Marylanders allowed us to gain real insight into the needs of news consumers with the goal of helping the news industry shift from a journalism of attention to a journalism of value.”

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