Meta aims to fully automate ad creation using AI

AI-powered advertising is part of CEO Mark Zuckerberg’s vision for the company’s future

Posted Monday, June 2, 2025 10:37 am

Meghan Bobrowsky and Patrick Coffee | The Wall Street Journal

Meta Platforms is betting that automation is the future of ads.

The social-media company aims to enable brands to fully create and target ads using artificial intelligence by the end of next year, according to people familiar with the matter.

Meta’s ad platform already offers some AI tools that can generate variations of existing ads and make minor changes to them before targeting the ads to users on Facebook and Instagram. Now, the company aims to help brands create advertising concepts from scratch.

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Meta aims to fully automate ad creation using AI

AI-powered advertising is part of CEO Mark Zuckerberg’s vision for the company’s future

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