Meta names Connor Hayes head of Threads

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Longtime Meta executive Connor Hayes has been named head of Threads, Axios has learned, marking a significant milestone for the two-year old product.

Why it matters: Instagram head Adam Mosseri has overseen Threads since its inception, but as the app has grown, so too has its need for a leader solely focused on its future.

  • “Given Threads' maturity, we think we need a dedicated app lead who can focus all of their time on helping Threads move forward,” Mosseri wrote in a Thursday staff memo obtained by Axios.

Zoom in: Mosseri said Hayes will begin his new role by mid-September and will report to him directly.

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