Meta’s methods for identifying deepfakes are “not robust or comprehensive enough” to handle how quickly misinformation spreads during armed conflicts like the Iran war. That’s according to the Meta Oversight Board — a semi-independent body that guides the company’s content moderation practices — which is now calling on Meta to overhaul how it surfaces and labels AI-generated content across Facebook, Instagram, and Threads.
The call for action stems from an investigation into a fake AI video of alleged damage to buildings in Israel that was shared on Meta’s social platforms last year, but the Board says its recommendations are particularly relevant right now, given the “massive military escalations” throughout the Middle East this week.
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