By: Recent tie-ups between search engines, job boards and newspaper companies have made headlines and moved stocks. In the latest installment, metasearch engine Mama.com Inc. announced a new job search site, a day after Monster Worldwide Inc. announced a newspaper partnership.
Shares of Montreal-based Mama.com gained 21 cents, or 10.3 percent, in heavy trading to close at $2.24 on the Nasdaq. Mama.com said Tuesday that the new site, powered by Indeed.com, will give Web surfers free access to job postings from corporate Web sites, job boards and newspapers.
The jobs engine is Mamma.com's third vertical search engine project. The company already offers a health search site, powered by CloserLook, and Mamma Videos, not yet launched, powered by Pixsy.com.
On Monday, Monster Worldwide said it linked up with three regional newspaper publishers to offer job advertising services to the North Jersey Media Group, owner of The (Bergen) Record, Herald News and 44 weekly papers, as well as the Wilkes-Barre Times Leader in northern Pennsylvania and the Honolulu Star-Bulletin.
Monster.com and the papers will offer cobranded sites featuring Monster's job search services.
"The announcement is directionally a positive for Monster Worldwide as the company continues to execute on its strategy of aligning with newspaper companies to enter the local market," Wachovia analyst John Janedis wrote on Monday.
Janedis also said the revenue opportunity will be relatively small. He noted that "slowing domestic employment will be a headwind over the next few quarters."
Shares of the New York-based company fell 11 cents to close at $43.26 on the Nasdaq.
Last week, Yahoo Inc. announced a bigger deal of its own to link its HotJobs site with seven newspaper companies' classified businesses, including owners of the San Francisco Chronicle, The Atlanta Journal-Constitution, Denver Post, Houston Chronicle, St. Louis Post-Dispatch and The Dallas Morning News.
Shares of the Sunnyvale, Calif.-based Web portal business slipped 27 cents to finish at $27 on the Nasdaq.
Comments
No comments on this item Please log in to comment by clicking here